The role of big business in poverty reduction cannot be overemphasized. This study looks at one of the corporate giants in Indonesia, Unilever, and examines its business activities for their impacts on the poor who along the line link with these activities either directly or indirectly. The study suggests the extent to which the wealth created by business can reduce poverty is determined by many factors, an industry’s operating structure and the values and strategies of individual companies within it are critical factors.