April 2009
Developing metrics focused more clearly on the link between CSR, core business performance, and value is critical. Without this, companies cannot set CSR priorities and allocate resources in this area in a strategic way. It is also key to investors who currently sift through stacks of CSR reports, trying and often failing to distinguish “greenwash” from companies that are actually positioned to drive value from CSR. Ultimately though, being able to measure the impact of CSR on value creation and business performance is critical to driving a broader mindset shift across companies and the investment community.
