December 2008, European Business Review
Business knows that what gets measured - gets done. As more and more companies embed sustainable development into their core business strategy, it is becoming increasingly important that we are able to measure progress towards building a more sustainable and inclusive world. Only by measuring and assessing the impact of our actions can we understand what works and what does not and begin to change the way we do business to enhance our positive impact. Strategies that are good for business and good for society - need tangible, concrete results to demonstrate that changes in the way business operates are really making a difference to sustainable development locally and globally.
