2007 Green Awards For Creativity and Sustainability

Communication is a defining feature of humanity.

Companies and organisations which now market goods and services helping to drive the sustainable agenda are increasingly becoming crucial to our future.

The GREEN AWARDS has set out to reward creativity in the promotion of sustainability. The Awards recognise compelling examples of brands and organisations encouraging consumers and stakeholders to adopt greener lifestyles through communications.

Brands built on strong ethical and environmental principles are now beginning to differentiate themselves from their rivals. It’s no longer acceptable to bolt on Corporate Social Responsibility. It needs to be fundamentally integrated into every aspect of an organisations day-to-day functioning from its internal practices through to the provision of ‘greener’ products and services. It’s time to change the face of business for good.

This relies on good communication. Marketers understand only too well the importance of effective communication and are increasingly realising the responsibility that comes with their roles as gatekeepers of the information age.

According to Mori, 82% of consumers want companies to make more effort to show what social, environmental and fair trade activities they are engaged in, which is why so many businesses and corporations now see social and environmental issues as being critical to their overall success. It seems that an unprecedented change is now taking place in the way business is conducted. Marketing has the necessary culture of innovation to lead that change.

Successful companies recognise that integrating responsible business practices into mainstream business can provide a number of benefits. But a significant proportion of these benefits can only be fully exploited by good communication.